As the campaign is wrapping up I wanted to give a shout out to the designers behind all of Obama’s materials. Not just the ‘cool designers” donated graphics (Shepard!), but the offical campaign identity that has been really well done. The many incarnations of the logo, the simplicity, the cleanness - I love it!
Here are the many variations they were able to do with the sunrise/flag/whatever u wanna see in the “O” …
… the flag element of the logo is also applied to each state name…
I saw all these from a blog post back in January and the comments on that page have added a few good ones…
The logo was designed (jointly or separately, depending of what you read into each firm’s blurb) by Chicago-based Sender LLC and mo/de: “We were looking at the ‘o’ of his name and had the idea of a rising sun and a new day,” explains Sol Sender, “The sun rising over the horizon evoked a new sense of hope.”
Ad Age recently named Obama “Brand of the Year!” (runners-up Apple and Zappos.com) There was also a NY Times slideshow looking into a variety of campaign graphics but I don’t know that I can remember such a memorable branding push as Obama’s and it will be very interesting to see if such smart and conscience design decisions have made a difference to this visually driven audience of voters…
3 more days!!!
