How they did it: The Prius “Harmony” Commercial

Posted on June 1st, 2009 by missfrolab.
Categories: Art.

…because each time I’ve seen this commercial, I want to know how they made it… and I finally remembered to search for the ‘behind the scenes’ scoop…

Over 1,000,000 people were created using only 200 extras, shot over 9 12-hour days.
Agency: Saatchi & Saatchi, Los Angeles (full credit list here)

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3 comments.

Crissie

Comment on July 23rd, 2009.

This commercial is fantastic! I love it! What creativity!

H. MARIE LINDSEY

Comment on July 28th, 2009.

this is the greatest commercial since the old Hamm Beer commericals, absolutely love it, can’t wait to see it again and again
totally fascinated by the ingenuity and creative minds that produced it

Jim Thompson

Comment on November 5th, 2009.

I can’t wait to see Dorothy, Toto and friends dancing down the Yellow Brick Road to OZ produced by this same group of artists, but it would probably take them 10 years to make the full length movie remake. Better do it quick before Disney makes it! Oh well! Run that Prius commercial again!!

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