Brilliant design first drew me in after seeing a image of the packaging on the fun inspriation site “le coil” and I had to find out more!
(Wine box radio that really works!)
Afro Coffee is a beautifully branded coffee and tea cafe with its flagship location in Salzburg South Africa and now also has an Austrian locale. Check out this packaging & branding!
Afro Coffee, Afro Tea, Afro Cafe!
I found an in depth interview with the Afro Coffee founder Grant Rushmere with lots more info on the concept over on PingMag. The Afro Coffee shop at Church Street in sunny Cape Town, South Africa, has beautiful packaging design of their coffee, special tea and broadened their brand experience with the lovely design of the interior of the cafe, custom fabrics and super cute t-shirts & bags. Supported by 2 Austrian investors, Rushmere has been able to develop his idea into multiple shops and also according to the website, is franchising the cafe.
Interior
Tablecloths/menu/etc
“Our concept was to harness a Pan African view of contemporary urban Africa. The pop art nature of African design inspired us to create our own brand of coffee instead of the usual Italian coffee that most cafes use.” (~PingMag)
Definitely look forward to checking this spot out in the future!
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