...because each time I've seen this commercial, I want to know how they made it... and I finally remembered to search for the 'behind the scenes' scoop... Over 1,000,000 people were created using only 200 extras, shot over 9 12-hour days. Agency: Saatchi & Saatchi, Los Angeles (full credit list here)

Check out this LA Times story highlighting the decline of "bling" in hip-hop, highlighting Common and his non-bling style. "I think it's great that is gone," he said. "That really didn't exemplify style. It was just like, 'I have the money to buy this.' And that ain't what style's about. ...