Greg "Cognito" Barr first entered the hip hop world as a dancer during the early 1990s in the DC metro area. Later his love for hip hop brought him to Atlanta, GA where he formed the underground group massinfluence. With massinfluence, the relationships within the music industry grew both here in the US and abroad during their many European tours with the likes of the Company Flow, Beat Junkies, Jurassic 5, De La Soul, Blackstar and many others. Also during these years is when Cognito, also known as "Nito", put his mark in hip hop iconography by introducing his line of t-shirts "Nonstop Hip Hop" which was featured in classic video by De La Soul and Jeru the Damaja.
Over the past 10 years, Nito has captured classic footage of some of hip hops greatest, including Jay Z, Mos Def, The Gorillaz, Nikka Costa, MF DOOM, De La Soul, Pharoahe Monch and The Roots. Recently, Cognito shot and compiled 4 years of concert and behind the scenes footage of Talib Kweli for a still to be released documentary.