WORLD CUP: Nike’s “Write the Future” Short Film
Nike’s newest Wieden & Kennedy, Amsterdam spot is a three-minute epic, dubbed “Write the Future,” was directed by Alejandro G. Inarritu (“21 Grams,” “Babel”) and stars soccer luminaries such as Cristiano Ronaldo, Wayne Rooney, Landon Donovan and Ronaldinho, and also features cameos from the likes of Kobe Bryant, Roger Federer and Homer Simpson.
The spot chronicles how individual moments in World Cup play can ripple globally. And, of course, it does that without actually mentioning the World Cup, as Nike — despite its numerous team and player sponsorships — is not an official sponsor of the tournament. (Rival Adidas is.)