Sep
15

ShuChef, Bobbito Garcia headed to STR.CRD – Cape Town, SA {9/24}

Frolab is heading to Cape Town, South Africa to be a part of Str.Crd on September 24th – the country’s first ever sneaker-head showcase!

FRIDAY – September 24th – 12pm-1am
Cape Town Station

There will be a ‘Kick.Swap.Meet’, Retail pop up village & exhibition space, International & local brands, Live music & entertainment, B-boys & Graffiti artists + a streetstyle skate jam!  We are super amped to be apart of this event along with the legendary Bobbito Garcia, and Alex Nash aka Nash Money.

More details…

via: Str.Crd

NYC NATIVE AND INTERNATIONALLY RENOWNED DJ BOBBITO GARCIA IS AT THE FOREFRONT OF THE SNEAKER SCENE.
A SNEAKER COLLECTOR AND BLOGGER, HE HAS COLLABORATED WITH MAJOR BRANDS SUCH AS NIKE WHEN HE DESIGNED 7 SIGNATURE NIKE AIR FORCE 1 ANNIVERSARY SHOES FOR THE BRAND.
THE FORMER BOUNCE MAGAZINE EDITOR AND CHIEF IS ALSO THE CRITICALLY ACCLAIMED AUTHOR OF WHERE’D YOU GET THOSE? NEW YORK CITY’S SNEAKER CULTURE 1960 – 1987 AND HAS WRITTEN COLUMNS FOR PUBLICATIONS SUCH AS VIBE MAGAZINE.
IN RECENT YEARS, “KOOL BOB LOVE” HAS DONE LIVE ON-AIR HALFTIME REPORTS FOR THE NY KNICK NBA FRANCHISE, HOSTED ESPN’S IT’S THE SHOES SERIES AND TOURED THE WORLD DJING AT VARIOUS SPONSORED EVENTS FOR REDBULL AND BRAND.

LONDON BASED SNEAKER CUSTOMIZER ALEX NASH GREW UP FIXATED WITH ATHLETIC FOOTWEAR. RENOWNED FOR HIS SIGNATURE THEME: THE MOC-STITCH, A PAINSTAKING CRAFT THAT HAS SET HIM APART FROM OTHER CUSTOMISER’S, NASH HAS WORKED WITH BRANDS SUCH AS NIKE, DC, LACOSTE AND NEW ERA.
HIS ACCOLADES INCLUDE COMMISSIONED WORK BY NIKE TO REWORK ONE OF THE BRAND’S MOST POPULAR SHOES: THE JORDAN IV’S AS PART OF THE ‘FESTIVAL OF AIR’ HELD AT NIKE TOWN AND A REMIX OF BASEBALL CAPS FOR NEW ERA CLOTHING, WHICH EARNED HIM A PRESTIGIOUS PLACE IN THE ‘FASHION V SPORTS’ EXHIBITION AT THE V&A MUSEUM.
THIS YEAR, NASH HAS COLLABORATED WITH LACOSTE ON A HYBRID SNEAKER COMBINATION OF THE BOAT SHOE AND AN ATHLETIC HIGH TOP WITH LACOSTE AND NASH FLASHES, LIKE HIS SIGNATURE MOC-STITCH. THE LIMITED DROP SNEAKER WILL BE AVAILABLE IN NOVEMBER.

OVER THE PAST TWENTY YEARS, COGNITO HAS CONTRIBUTED IMMENSELY TO THE PROPAGATION OF HIP HOP CULTURE— FROM CONCERT PROMOTER TO FATBEATS RECORD STORE OPERATOR TO TOURING THE WORLD AS A MEMBER OF THE UNDERGROUND GROUP MASSINFLUENCE. MOST CONSISTENTLY, COGNITO IS KNOWN FOR DOCUMENTING LEGENDARY HIP HOP ARTISTS SUCH AS MOS DEF, DE LA SOUL, TALIB KWELI, MF DOOM AND KANYE WEST ON BOTH STILL AND VIDEO MEDIA.

A CONNOISSEUR OF SNEAKER CULTURE SINCE 1982, COGNITO, AKA “THE SHUCHEF,” HAS HAD THE HONOR OF CONSULTING WITH NIKE AND BRAND JORDAN ON MANY LEVELS FROM MARKET RESEARCH TO COMMUNITY OUTREACH. OVER THE YEARS HIS COLLECTION OF RARE SNEAKERS HAS BEEN EDITED DOWN FROM A RIDICULOUS AMOUNT TO NOW JUST UNDER 50 PAIRS OF CLASSIC TRAINERS — QUALITY OVER QUANTITY. AFTER SEEING HIS ORIGINAL JORDANS DRY-ROT FROM NOT WEARING THEM, HE NOW VOWS TO STICK TO HIS MOTTO “SNEAKERS ARE MEANT TO BE WORN, NOT TO SIT IN A CLOSET.”

More details and ticket info at strcrd.com

afronista. frolaborator. creative do-er. void filler.

currently there's 1 comment(s)

  • Mo stefgenFREE

    commented on September 18, 2010 at 6:51 pm

    In Africa kick N? que cute;)

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