My good friend and frolaborator Alex Nash has done the unthinkable. Nash hit me up on skype last week to give a sneak peek of his latest project. After hearing how they sounded i dub them “Soul Form The Sole”
via: Nash Money
Inspired Ingenuity & Alex Nash
Intercity recently commissioned sneaker customiser Alex Nash (aka NashMoney) to create a piece of artwork as part of the Inspired Ingenuity project.
As we’ve mentioned previously, the project revolves around a competition that Havana Club are running based on the theme of ‘Inspired Ingenuity’; a reference to the spirit of the people of Havana, who pride themselves on their ability to create what they need from what they have. The competition is taking place over the first six months of 2011, challenging artists, musicians and other creative talents to takes the everyday and turn it into something special. A winner will be picked each month, and the final winner will win a trip to Cuba.
To help promote the competition, Intercity commissioned three artists to create a piece of work that takes the everyday and turns it into something special – and as we see sneaker customisation as its own form of Inspired Ingenuity, Nash was an obvious choice as one of those artists.
More after the cut….
We first met Nash back in 2006 when he was working on a ‘live’ custom sneaker project at the Nike Festival of Air in London. Experimenting with construction and deconstruction (rather than simply adding painted patterns or colourways), Nash prefers to think of his customs more as ‘handiwork hybrids’ – a reference to to the fact that he disassembles shoes for a better understanding of how they’re made and, in some cases, how they can be bettered. His many custom projects have led to a Barcelona-based solo show in association with Trust Nobody, and a prestigious place in the ‘Fashion v Sports’ exhibition at the Victoria and Albert Museum. In 2009, after his custom projects had strived to generate effects that look factory-made, Nash’s first official shoe collaborations became a reality with projects for both DC Shoes and Lacoste.
Always thinking of new ways to use his craft, the most dramatic example of Nash’s hybrid handiwork has to be the creation of bike seat using a Nike Free Trail 5.0 shoe – a project that confirmed to us he was the right choice for the Inspired Ingenuity project. The brief we gave him, as with the competition itself, was to take the everyday and turn it into something special. His answer was to transform a pair of all-white Nike Air Force 1’s into a fully functional set of ‘Sneaker Speakers’.
For more information on the Havana Club competition, click here. Follow Nash on Twitter @nashmoney
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flame, keep recycling love.